Does anyone know you better than you know yourself?

Have you ever been online shopping and wished that everything

on the website was tailored just for you and people like you?

Honestly, me too. Thankfully, there's something called a buyer

persona.

In simple terms, a buyer persona is the ideal consumer or

customer created based on a company’s audience. Developing a buyer

persona is essential for businesses looking to enhance their brand.

When creating a buyer persona, it's crucial to consider the ideal

customer’s demographics, lifestyle, influences, goals, and more.

One of the most effective ways to develop your brand persona is

through insights. The smartest methods to gather these insights are

surveys, focus groups, and interviews. There is no limit to the number

of personas a company can create; it usually depends on the specific

needs of the business.

Businesses can greatly benefit from buyer personas because they

provide a clearer understanding of who their customers are, help

create more effective marketing strategies, and enable them to tailor

products to their target audience. Personalized content can sometimes

be difficult for certain businesses to create. According to Hubspot,

“Only 35% of marketers say that customers get a personalized

experience with their brand.”If you really look at it, that percentage is

not great. Speaking for myself, if a brand offers an experience catered

to me personally, it significantly increases the chances of me

returning to purchase from them again.

If you have a business or work for one that is struggling to reach

its target audience, I strongly recommend taking the time to figure out

your brand’s persona. It could be the key to retaining current

customers and gaining new ones.