"How Do You Lose A Business!! You Forget To Cherish It”

According to HubSpot, a marketing plan can be defined as a strategic document that

outlines marketing objectives, strategies, and tactics. It may contain multiple

strategies at once, and it can also assist in ensuring that a business meets all of its

goals.

There are a few steps needed to ensure that your marketing plan is clear, concise, and

up to par. Four main steps are essential for creating a solid plan:

1. Clarify the target audience.

2. Provide insights to build marketing assets and messages that will resonate with

the target audience and deliver results.

3. Offer direction to help weigh options and determine the best course of action

for the company.

4. Build in tracking mechanisms to monitor performance.

To ensure that this plan can work in a typical marketing scenario, let’s apply it to the

well-known company, SHEIN.

Their target audience consists of males and females aged 25 to 34 years old. Next,

they would need to analyze which of their advertising tactics work best and generate

the most traction. Surveying their current audience to determine which tactics have

resonated most effectively would be beneficial. Once this is established, they can

decide whether to continue on their current path or pivot to reach a larger audience. If

a new course of action is taken, it would be wise to use GPT or a similar tool to

monitor their audience’s response to the new strategy, ensuring it’s effective. Cherish

your business, SHEIN—before you lose her.